We often hear from B2B companies that they’re keen to implement a new sustainability proposition as part of their product or service, but that they aren’t sure which businesses are a best fit for them to target with their sustainability offering.

The market for sustainable solutions is still new, and many companies lack the time, resource, data, or expertise to confidently identify the right customers and engage them with the right message.

But it’s important to gain these insights, because these sustainability propositions represent a huge commercial opportunity to better serve existing customer needs and increase their lifetime value, as well as to drive new sales.

So, we did the research for you.

Our team gathered data from 5,500+ companies who have made a public commitment to address their environmental impact with one of the following schemes: 

• Science Based Targets Initiative
• B Corporation
• Climate Pledge
• Caring for Climate

These are companies that are actively seeking ways to reduce their carbon footprint, including collaborating with like-minded suppliers and partners.

We explored the following

• Which geographies have the strongest demonstration of climate commitments?
• Which sectors have the strongest demonstration of climate commitments?
• How big are these companies?

Here’s what we learned.

Which geographies have the strongest demonstration of climate commitments?

Over 50% of all climate commitments are from businesses based in Europe, and Asia Pacific, the Middle East, and North America account for approximately 20% each

Here’s the breakdown of the locations of companies with public climate commitments:

• 54% Europe
• 22% Asia Pacific and the Middle East
• 18% North America
• 6% Other

Which sectors have the strongest demonstration of climate commitments?

Over 60% of businesses with climate commitments are in the retail, construction and infrastructure, and technology sectors.

Here’s the breakdown of the sectors of companies with public climate commitments:

• 29% retail
• 18% construction and infrastructure
• 15% technology
• 12% banking and financial services
• 10% transportation and logistics

Within the retail sector, the majority of companies with commitments are in processing and production – particularly in food and beverages:

• 34% food and beverage processing
• 23% retailing and production
• 20% textiles and production of materials
• 12% consumer durables
• 10% automobiles

This is just a snapshot of the insights we distilled out of our research.

To access the full report, keep an eye on the Lune Blog for an upcoming white paper that dives deep into the topic of creating greener supply chains. We’ll cover the rest of the research contextualised a deep dive on the importance of logistics, procurement, and other pertinent industries in doing their part to create more sustainable supply chains globally. 

Stay tuned!